Category Archives: Strategy and “Big Picture” Focus

Vision Clarifies Dreams and Goals Make Your Mission a Reality

No matter your background in life, if you are reading this, it’s clear that you have a mind and capabilities to work toward success. You can make a choice to take ownership of your career and be proactive to build a track record of achievement. As you progress, you will find great benefit in strategic planning. Start with your dreams, clarify these with vision, craft your mission statement to define your calling, and set goals to stay on track. What is the best way to approach this process?

Radio host and personal finance guru Dave Ramsey wrote a book for small business owners called EntreLeadership. His third chapter, “Start with a Dream, End with a Goal,” contains some helpful insights on each step, which I summarize below:

Dreaming – This is great because it demonstrates you have hope and the energy to win, but you don’t want to stop with merely being a “dreamer” who can’t deliver.

Vision – Being able to see a path forward provides clarity to eventually translate your dreams into action for yourself and/or your team. Constantly communicate and reinforce your vision to yourself and the people with whom you work.

Mission statement – Further clarify and define your dreams and vision so that you know what you are about. This helps creates your organizational culture (or in the case of an individual, your “personal brand”) and defines the value for every role or task. This helps you prioritize, focus, and decide when to say “no” to opportunities that are outside the bounds of your calling. The mission statement includes the following:

  1. What – your skills and abilities
  2. How – your personality traits
  3. Why – values, dreams, and passions

Goals – This is where the dreams, vision, and mission become practical and down to earth. There is a “wheel of life,” which includes the following spokes or areas in which to set goals (be intentional and don’t neglect any one of these, even the areas in which you are weak):

  1. Career
  2. Financial
  3. Spiritual
  4. Physical
  5. Intellectual
  6. Family
  7. Social

Furthermore, there are five necessary attributes for goal-making success:

  1. Specific – not vague (e.g., “I want to lose ten pounds” rather than “I want to lose weight”)
  2. Measurable – this leads to measurable progress, or traction
  3. Time limit – this helps you stay focused and on track so that your goal is not merely something you want to “eventually” (i.e., never) accomplish
  4. Your goals – you must own the goal, and it must be derived from your dream in order for you to have the motivation to overcome many inevitable challenges
  5. In writing – many people fail at this point, but the successful ones almost invariably have written goals

Consider these helpful tips as you formulate a career development plan: Dream big dreams. Then clarify your dreams with vision. Define your vision in terms of a mission. Finally, make your mission a reality with goals.

The Top Seven Ways to Kill Your Chance for a Raise

Anytime you ask someone to exchange resources — time, money, etc. — for something of value that you provide, you are engaging in the sales process. Any basic sales and marketing training program will emphasize that a sales person has to focus on articulating and demonstrating the value and benefits that can be delivered to the buyer. Consider: When was the last time you parted with your hard-earned resources without expecting value and benefit in return? Clearly, the answer is “never.” A buyer’s basic mindset doesn’t include concern for the salesperson’s well-being but rather, “What’s in it for me?”

Unfortunately, too many people forget that negotiating salary is fundamentally a sales situation. They insult the intelligence of the buyer (their employer) when they use reasons such as the following for why they deserve or need a raise:

7. “I’m Buying a House”
6. “I’m Having a Baby”
5. “I Can’t Pay My Bills”
4. “I Always Show Up to Work on Time”
3. “I’ve Never Asked for a Raise Before”
2. “I’ve Worked Here for ____ Years”
1. “My Coworkers Make More Than I Do”

Here are some tips drawn from the article:

  • Brainstorm legitimate reasons why you deserve a raise, and be prepared to articulate these to your employer
  • Show a consistent pattern of exceeding expectations, not just meeting them, and help your employer see that this pattern will continue
  • Your personal financial burdens are not your employer’s problem and should not be brought in to salary negotiations; you want to negotiate from a position of strength, not weakness
  • Focus on your achievements, how you have benefited the company, and how you plan to do so into the future
  • Don’t highlight your bare minimum performance because this is not raise-worthy
  • Answer the question that is implicit in your employer’s mind, “What have you done for me lately?”
  • In short, focus on relevant negotiation points that will resonate with your employer

Whether you are an employee or employer, you can benefit from understanding legitimate vs. irrelevant reasons for negotiating a raise.

Enhance Your Success With Written Goals, Public Commitment, and Accountability

Taking proactive ownership of one’s career development requires formulating SMART goals. Moreover, as you set goals it is important to be clear on your vision, values, priorities, and worldview. In future installments I plan to explore these and other items related to strategic planning.

For now, here are three tips for enhancing your success at achieving your goals:

  1. Write down your goals. Writing is an exercise that requires you to discipline your mind to formulate and clarify the specifics of your goals. Rather than muddling along with a vague idea of what you generally hope to accomplish at some point or another in the future, having written goals will sharpen your focus on what you want to accomplish, your time-frame for achievement, and the sacrifices you’re wiling to make to create success.
  2. Articulate your action commitment to a trusted friend. Don’t keep your goals to yourself. Use this to put pressure on yourself and gain leverage over your own tendencies to procrastinate or back down from your goals when challenges arise.
  3. Be accountable to your trusted friend by providing periodic progress reports. Attack your goals head-on, and let your trusted friend know about your challenges and successes.

Read the entire Goals Research Summary.

Whitepaper: Do I Need a CFO or a Controller?

What are the differences between the roles of the CFO and Controller? How does an organization determine whether to utilize the functions of a Controller or CFO (or both)? A white paper by The Brenner Group provides this summary: “The CFO and the Controller play very important, yet different roles within growing companies. The CFO typically serves as a strategic partner for the CEO and the Controller is more focused on day-to-day tactical accounting matters.”

The white paper gives the following descriptions for the role of the Controller:

  • Implement and/or create fundamental accounting policies and procedures
  • Manage day-to-day accounting and cash flow maintenance (including payroll processing, accounts receivable and collections, and accounts payable distributions)
  • Implement accounting software and establish chart of accounts
  • Update financial models and analyze budget to actual activity
  • Prepare financial management reports in a timely manner for use by the management team and the Board to run the business
  • Handle basic Human Resource tasks such as maintaining employee files, generating offer letters, researching benefit questions, processing 401K activities, etc.
  • Help recruit, build and manage the accounting and finance department
  • Manage annual audit preparation and process
  • Act as the historian with respect to accounting matters

On the other hand, the CFO’s role is distinct from that of the Controller:

  • Be intimately involved with the CEO and Board on strategic planning matters, effectively serving as the “right hand” to the CEO
  • Assure adequate capital or growth by assisting with financings, including preparation and presentation for Angel or Venture Investors
  • Manage cash flow and provide timely communications regarding the future cash projections and needs
  • Function as the “Vice President of all other”—i.e. any function not directly involved in designing, manufacturing, selling or supporting the product
  • Direct or implement accounting systems, policies and procedures
  • Facilitate the development of annual strategic operating plans
  • Create and implement forecasting tools to measure the business
  • Administer stock option issuance and tracking
  • Manage the human resources function, including obtaining and administering employee benefits
  • In cooperation with the CEO and the Board, locate and negotiate facilities and fixed asset acquisitions
  • Initiate and retain outside relationships with independent accounting, tax and legal advisors
  • Work with the sales department to establish pricing policies
  • Hire and staff the finance and accounting department
  • Oversee risk management, including adequate insurance coverage

Read the complete whitepaper: Do I Need a CFO or a Controller?

Five Skill Sets for a Controller to Develop on the Journey to CFO

The Journal of Accountancy provides five prerequisites for CPAs and Controllers who aspire to achieve the CFO role:

  1. Strategist — this ties in with seeing the “big picture” of how the organization creates value in the marketplace. Rather than focusing exclusively on the details and priorities of your department or role, tune in to the broader mission of serving customers and developing new business growth prospects. For example, a controller must ensure that employees receive their paychecks, customers are invoiced timely and accurately, vendors are paid, and so forth. These traditional functions are important and might be enough to keep a controller busy, but there is a bigger picture of organizational structure and business develop that summons the resources and creativity of the finance group.
  2. Translator — beyond understanding the strategy and being involved with its implementation, according to the article, “It is critical for the CFO to translate the capabilities and performance measures of the organization into useful information for the CEO and, in turn, translate the CEO’s strategy into a measurable, actionable plan.”
  3. Leader — senior executives, including CFOs, must effectively communicate, inspire achievement for others within the organization, and set a tone of excellence and ethical conduct.
  4. Technical Generalist — seek out a variety of experiences to learn new skills. Ask questions and branch out beyond financial reporting and tax into treasury and cash management functions, forecasting and budgeting, risk management, HR, and IT. I have found these opportunities to be available in abundance particularly within smaller organizations.
  5. Facilitator — defy the stereotypical reputation of the accounting department as “the place where all good ideas come to die,” and focus instead on helping other groups solve their problems and achieve their objectives. Network with others, ask questions, and be proactive.

Read the whole article: CFO 101: Five Prerequisites.

Accounting and Finance Career Paths

The CFO role is quite broad, so there is not a one size fits all approach toward training and developing experience to become a CFO. A CFO can develop a career by way of banking, financial analysis, or other related fields. Because my career path started with accounting, I will focus on the accounting route toward the CFO role. Along the way, an accountant who is used to focusing on traditional “bean counting” will find the need to develop broader skill sets and see the “bigger picture” of how the organization creates value in the marketplace. However, understanding the nuts and bolts of record-keeping and compliance is essential.

Typically, a newly minted accountant fresh out of undergraduate studies will pursue a role as staff accountant. My first “real” job out of school, besides a tax season internship at a regional CPA firm, was a staff accounting role in the cash management group for a commodity trading company. This role involved day to day reporting and forecasting of cash position, foreign currency purchases, foreign wire payments, reconciliation of bank accounts with the general ledger, interfacing with accounts receivable and accounts payable to coordinate how cash would be flowing through the business, and analysis of funding sources and interest allocations, among other things.

Some time after this role as cash manager, I had another role as staff accountant for a small local CPA firm. In light of having recently passed the CPA Exam at that time, my objective was to gain a well-rounded array of experiences in tax, audit, and monthly client write up. The environment wasn’t easy, but I gained the experience I desired. This was the job where I “cut my teeth” and learned the nuts of bolts of the craft.

As I progressed to roles as assistant controller in a private company and now controller reporting directly to the CEO in a different company, I have found that my lessons learned from the staff accounting position at the small local CPA firm were integral to my development. Far more than my years of college education, my experience at a CPA firm taught me to “think like an accountant.” I will further explore what this means in later installments.

I am now in a role that is teaching me to “think like a financial manager.” To be sure, one important pillar of financial management is understanding the nuts and bolts of accounting — this is the area in which I am currently the strongest — but there are other areas to master in my role as Controller, especially given that the enterprise currently has no CFO to undertake the traditional finance functions outside of accounting. I am excited about exploring these areas, developing them, and honing my skills and experience as I progress toward the CFO role.

Categories for My Website

This is my CFO Career Development Plan website. I will post my career plan and chart my progress, and this site will be a tool in the process. For example, part of my career plan will involve reading books, and I can review them on this site to give valuable input for others from my learning.

Here are some of the categories I plan to cover on this site as I develop my career as a financial professional:

  • Risk Management
  • Tax and Regulatory Compliance
  • Human Resource Management and Supervision
  • Policy Making
  • Decision Making and Analysis
  • Forecasting and Budgeting
  • Professional Development
  • Strategy and “Big Picture” Focus
  • Investor and Lender Relations
  • Information Technology Tools
  • And More …