Have you ever been in a situation where you felt that a sales person really understood your needs?
I once made a large purchase with no regrets. In fact, the sales person made me feel great about handing over lots of my hard-earned money.
What was the key to this sales person’s success? Why do I want to work with him again?
I walked away feeling that I had been understood. He was able to get inside of my head, figure out my needs, and deliver a set of complex services that satisfied me.