Financial professionals can set themselves apart from the pack by having their own blogs or websites. Just as a successful business marketing strategy typically involves websites and social media, a successful personal branding and professional development strategy requires a website.

I have written several posts about the importance of writing. In addition to writing down agreements, goals, mission and vision statements, policies and procedures, roles, responsibilities, and expectations; systematically and routinely writing down personal reflections and lessons is invaluable.

In the future I will write about job interviewing tips, including using the STAR method for answering behavior based interview questions. For now, it is helpful to reflect on the type of characteristics that potential employers seek in candidates. Then use your professional blog as a platform to detail your understanding and attainment of the knowledge, skills, and abilities required for the job you desire.

Here are four types of posts to write on your professional career blog, as recommended by personal branding and career development expert Pete Kistler:

• Growth – Kistler says, “Write a story about a class, a project or a job where your thinking shifted. Where you learned something that changed the way you think, behave, manage teammates or solve problems. Always portray the experience in a positive light. Then, concretely describe how you will apply what you learned to your next company.”
• Expertise – Kistler recommends, “Relate the lessons you’ve learned to specific projects or experiences you’ve had, so employers will see that the expertise listed on your resume is grounded in reality. Then, describe how you will apply this knowledge to your next company.”
• Knowledge of current events – Kistler recommends reading experts’ blogs within your industry. Summarize the knowledge you gain and how you can benefit your next company with it.
• Ability to deliver – Kistler says, “The point is to give proof of your past performance. Provide the background story about each project and only upload your absolute best work.” Share Youtube videos, Powerpoint presentations, and other tangible evidence of your accomplishments.

Blogging will help you document what you are learning and experiencing. As you write you will ask questions, think through issues, and be sure you understand them as you write them down for others to read. You will then be better equipped to converse about the topics at work, in job interviews, during networking events, and so forth. In fact, blogging will provide a platform for networking, reaching people, and enhancing the expertise of others within your industry.

If you commit to blogging long-term, you will systematically force yourself to always learn and discipline yourself to constantly write. Much like having school assignments that you must complete whether you like it or not, having a blog gives you an opportunity to put pressure on yourself to grow and develop.

Use the four topics as a springboard to reflect on past experiences and lessons. Start summarizing your lessons learned and how you will apply them to your future job. It is not hard to set up your own blog to share this information and set yourself apart in your professional career.